American Girl Doubles Down On Kid Book About Gender Transition, Amid

The American Girl doll brand is standing its ground after getting a ton of backlash for a book that encourages young girls to explore their identity, and offers info about transitioning.

The company tells TMZ, "We value the views and feedback of our customers and acknowledge the perspectives on this issue. The content in this book, geared for kids 10+, was developed in partnership with medical and adolescent care professionals and consistently emphasizes the importance of having conversations and discussing any feelings with parents or trusted adults."

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AG continues, "We are committed to delivering content that leaves our readers feeling informed, confident, and positive about themselves."

The franchise is known for promoting self-esteem among young girls, but it had a lot of folks up in arms for selling its book, "A Smart Girl's Guide: Body Image Book". Some social media users accused the company of promoting puberty blockers to children ... and convincing them they're born the wrong way.

One of the specific sections that got a lot of pushback reads, "If you haven't gone through puberty yet, the doctor might offer medicine to delay your body's changes, giving you more time to think about your gender identity."

However AG seems to be ignoring all the critics and maintaining its stance that it's all about girls loving themselves and celebrating their bodies, however they want them to look.